A US smart indoor garden brand was losing corporate buyers because it had no way to sell to them. Companies that wanted to gift the product to staff or clients had to find the live chat or call sales just to ask. We designed and built a corporate gifting sales funnel on WordPress and WooCommerce: a landing page that explains the gift, three bundles matched to who receives them, and quote and order requests that go straight into HubSpot. Within a few months it brought in around six corporate requests and a $25,000 order.
The brand is Gardyn, maker of an AI-assisted vertical hydroponic garden that grows food indoors.
At a glance
- Client: Gardyn, a smart indoor garden brand selling direct to consumers in the USA
- What we built: a corporate gifting landing page and sales funnel, designed for desktop and mobile
- What it replaced: nothing. There was no corporate gifting programme, only ad-hoc live chat and phone enquiries
- Connected to: HubSpot, for quote requests, order requests, tracking and invoicing
- Timeline: about one month, from kick-off in May 2025 to a finished, tested page
- Team: three people: a UI designer, a developer and a project manager
- Stack: WordPress, WooCommerce, HubSpot, Figma
The challenge: corporate buyers had nowhere to go
Companies already wanted to give Gardyns as gifts. The problem was everything around that wish:
- No corporate offer. Gardyn had no gifting programme, no bundles and no page for business buyers.
- Every enquiry was manual. A company that wanted to gift had to open the live chat or call sales and ask from scratch.
- Lost deals. Without a clear offer or an easy way to ask for a quote, many of those buyers never got as far as a conversation.
Gardyn wasn't short of corporate interest. It was short of a place to send it.
Gardyn decided to launch a corporate gifting programme and asked us to design and build it.
What we built
- A corporate gifting landing page that sells the gift to a business buyer: what a Gardyn is, why it makes a lasting gift, and what the recipient gets
- Three gift bundles, each written for a different recipient, from new hires to the board
- Two paths to buy: "Request a quote" for buyers ready to order, and "Request for info" for those still deciding
- A HubSpot connection, so every quote and order request lands in Gardyn's CRM, where the sales team tracks it and invoices it
- A mobile design of every section, not just a shrunk desktop page
One journey ties it together: a buyer lands, understands the gift, picks a bundle, asks for a quote, and Gardyn's sales team picks it up in HubSpot.
For corporate buyers: understand the gift, pick a bundle, ask
A gift explained in a few seconds
The page opens with "The Gift That Keeps Growing" and two clear actions. The sections below answer what an HR lead or executive assistant needs to know before spending a budget: how Gardyn works, what makes it different (automated light and water, a camera that watches the plants, no green thumb needed), and how it looks in a real office.
Bundles matched to who receives them
Instead of a product catalogue, buyers see three bundles, each with the people it suits and exactly what's in the box:
- Foundation Gift: a compact microgreens kit for teams, new hires and eco-conscious giveaways
- Alliance Gift: a Gardyn Studio for department heads, collaborators and wellness advocates
- Premier Gift: a full Gardyn Home for board members, founders and top partners
Every bundle carries a bulk-order discount and its own "Select Bundle" button, so a buyer can go from browsing to asking for a quote in one click.
Answers before they have to ask
A short FAQ for corporate buyers covers the questions that used to go to live chat: whether Gardyn suits offices and remote staff, bulk pricing, support for recipients, and branded messaging or packaging. Reviews from Gardyn owners and a closing call to action finish the page.
Just as easy on a phone
Many gifting decisions start on a phone, so every section has its own mobile layout, with the bundles, FAQ and quote buttons designed for a small screen.
For Gardyn's sales team: requests arrive ready to work
- Every request lands in HubSpot. Quote and order requests go into Gardyn's CRM instead of a chat log or a phone note.
- One place to follow a deal. The team tracks each request and invoices it in HubSpot, where the rest of its sales work already lives.
- Conversations start from a choice. Buyers have already seen the bundles, so the first call starts from a bundle and a quantity, not from "what do you offer?"
How we built it
We designed the offer, not just the page
Gardyn had no corporate programme yet, so the page had to define the offer as well as present it. We designed the page in Figma, wrote the messaging with Gardyn's marketing team, shaped the three bundles around who receives them, and created the image assets. The page reads as a gifting programme, not a product list.
Built on WooCommerce, away from the live store
We built the page in WordPress and WooCommerce on a separate sandbox copy of the site, so the live store kept selling while we worked.
A funnel that ends in the CRM
A landing page that sends leads to an inbox only moves the problem. We connected the quote and order requests to HubSpot, so the funnel ends where Gardyn's sales team already works, with tracking and invoicing in the same place.
The results
| Before | After |
|---|---|
| No corporate gifting programme | A dedicated gifting page with three bundles |
| Buyers asked through live chat or phone | Quote requests in one click |
| Enquiries scattered across chat and calls | Every request in HubSpot, tracked and invoiced |
| Corporate deals lost before they started | A $25,000 order within a few months |
- Around 6 corporate gifting requests in the first few months after launch
- One order worth $25,000 closed through the new channel
What we'd do again
- Treat a new channel as an offer, not a page. The bundles and the messaging did as much work as the layout.
- Match each option to a buyer. Naming who each bundle is for made choosing easy.
- End every funnel in the CRM. A request that lands where sales already works gets followed up.
- Build next to the live store, not on it. A sandbox kept Gardyn selling while we built.
Frequently asked questions
How do you set up a corporate gifting programme for an e-commerce brand?
Start with the offer: a few bundles, each matched to a type of recipient, with bulk pricing. Then build one page that explains the gift to a business buyer and ends in a quote request connected to your CRM. For Gardyn, that took about a month.
Should a corporate gifting page use a checkout or a quote form?
For bulk and branded orders, a quote request usually works better than a checkout, because quantities, pricing and packaging vary. Gardyn's page offers both "Request a quote" and "Request for info" so buyers at different stages each have a next step.
Can WooCommerce connect to HubSpot?
Yes. We connected Gardyn's quote and order requests to HubSpot, so each request becomes a record the sales team can track and invoice.
How long does it take to build a corporate gifting landing page?
Gardyn's took about one month with a team of three: a UI designer, a developer and a project manager, covering design, build and testing on desktop and mobile.
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