Mohammad Ashraful Islam
7 August 2022
A study carried out by Bain & Company found that a 5% increase in customer retention can increase business profits by 25% — 125%. To keep your customers, you need to understand their needs. Business is about people, the more you know people, the more you prosper.
Being the founder of a Software Company — Devs Core I got the chance to meet lots of people and build relationships. As this is a technological era, businesses of all sectors need software support, especially cloud-based ones.
But today we are talking about CUSTOMERS. Let’s start with one of my customers…
I once got the opportunity to work with a leading paper mill industry in Bangladesh for a Web Development Project. The client wanted to expand in foreign markets and attract investors. Like our usual policy, we offered the client a total package — UI Design, Front-end Development, Back-end Development, Domain, Hosting, Database Design, Content Writing, and SEO for the project. After the contract was signed, our team started the work.
As this was a project focusing on the Paper Mill Industry, our team started their research on the industry. At first, we learned how this industry works and a few things about the manufacturing process. Then our team went to the mill and stayed there the whole day (It was outside town and the team had a long trip that day). The reason was to understand our client better. We talked with the managers, manufacturers, laborers and many more. This helped us to get an actual image of our client’s products and their working procedures(I still remember how they managed a 100% renewable manufacturing process in their mill). It was a day full of notes, data, stories of successes and stories of dreams.
And then we started our development phases. After 1 month long trial and error our client was happy with our development.
During the development process, our only intention was to solve my client’s investor problem. And we succeeded to represent their brand perfectly through our web development project. In the end, the client was talking with a foreign investor and was pretty happy! We still talk occasionally and share our achievements and pains.
Through our journey, we have been building such relationships with our clients. Our customers deserve more dedication from us and we are trying to make our business all about them.